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Work
(WHY YOU'RE REALLY HERE)
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(BRAINS WITH HEARTS)
services
(HOW WE IMPACT)
(HEADSHOTS THIS WAY)
careers
Contact
(SAY HELLO)

We drive impact by putting your brand on the right path.

We drive impact by putting your brand on the right path.

We’re in the business of solving the right problems, with the right creative, at the right moment. After years and years of doing this work, we’ve spotted a pattern: most brand challenges fall into a handful of familiar turning points.

We’ve identified six common challenges that brands face as they grow. We call them “Paths”.  They aren't formulas, or boxes, as Paths so often twist and turn. Let’s think of them more as a lens, or a starting point. 

We're not here to overcomplicate. Whether you’re launching a brand or just need a slick TV spot, we use the Paths to get our heads around the challenge, shape the team, and come to real creative solutions, faster.

Our Paths

Every Path leads to a different kind of momentum. Across all of them, we aim for creative that delivers real results.

Ignite
Build a bold brand from the ground up.
Brand Refresh
Realign your brand with where you are now.
expand
Stretch into new markets, channels, or audiences.
signal
Spark momentum with buzz-worthy creative.
elevate
Sharpen what’s working to make it work harder.

Impact we deliver:

Every Path leads to a different kind of momentum. Across all of them, we aim for creative that delivers real results.

A clearer story to tell—and a stronger way to tell it.
A brand that resonates in market and culture.
Strategy that turns insight into action.
Creative systems that scale across teams and channels.
Work that doesn’t just look good—it drives growth.

Paths are how we get to the right solution.

The solution itself? That could be a campaign. A new brand. A retail launch. A refined design system. If it’s the right creative move for the moment you’re in.

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launch
build
grow
transform
Launch
(Where Ideas Take Flight)
view launch projects

Every project at Brains is a unique journey. We collaborate closely with each client, shaping our services around your specific goals and the impact you're looking to achieve. Here's a snapshot of the areas we commonly explore together. Remember, we understand that modern brands have unique and evolving needs, so our services are designed to adjust accordingly.

SERVICES
Naming + Research
Visual + Verbal Identity
Brand Strategy
Go-to-Market Strategy
Website
Packaging
Branding
Campaign
Art Direction
Broadcast
Launching the Global Toniebox 2

From announcement videos and explainer content to website, point-of-sale, tutorials, social, and OOH, we helped bring the next chapter of tonies to little listeners around the world.

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build
(Where Ideas Gain Momentum)
view build projects

Every project at Brains is a unique journey. We collaborate closely with each client, shaping our services around your specific goals and the impact you're looking to achieve. Here's a snapshot of the areas we commonly explore together. Remember, we understand that modern brands have unique and evolving needs, so our services are designed to adjust accordingly.

SERVICES
Naming + Research
Visual + Verbal Identity
Brand Strategy
Go-to-Market Strategy
Website
Packaging
Branding
Campaign
Art Direction
Broadcast
Bringing it home with Smash Kitchen

Smash Kitchen came to us ahead of their exclusive Walmart Launch. A bold new entrant in a rather bland space—Smash’s organic line was taking on the condiment aisle. Breaking into a category dominated by heritage brands meant they’d need to stand out—and fast. The team needed a campaign that could introduce the brand, build emotional resonance, and establish instant trust.

view featured work
grow
(Where Ideas Flourish and Expand)
view grow projects

Every project at Brains is a unique journey. We collaborate closely with each client, shaping our services around your specific goals and the impact you're looking to achieve. Here's a snapshot of the areas we commonly explore together. Remember, we understand that modern brands have unique and evolving needs, so our services are designed to adjust accordingly.

SERVICES
Naming + Research
Visual + Verbal Identity
Brand Strategy
Go-to-Market Strategy
Website
Packaging
Branding
Campaign
Art Direction
Broadcast
Letting kids be kids with Nex Playground

With lyrical storytelling, iconic VO, and playful IP tie-ins, Brains reframed NEX from a gaming console to the heartbeat of a summer that kids (and parents) won’t forget.

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transform
(Where Ideas Evolve and Redefine)
view transform projects

Every project at Brains is a unique journey. We collaborate closely with each client, shaping our services around your specific goals and the impact you're looking to achieve. Here's a snapshot of the areas we commonly explore together. Remember, we understand that modern brands have unique and evolving needs, so our services are designed to adjust accordingly.

SERVICES
Naming + Research
Visual + Verbal Identity
Brand Strategy
Go-to-Market Strategy
Website
Packaging
Branding
Campaign
Art Direction
Broadcast
CommonLit: By Teachers for Teachers

BRAINS developed a human-centered brand transformation, including a refreshed brand story, modernized visual identity, and a strategic go-to-market plan.

view featured work

Our Partnerships

We work side by side with our colleagues at Mass Culture who are experts at Media Planning and Performance Marketing as well as Dunshire Productions for pre-production, script writing, directing and more.

An independent creative agency sparking market, brand, and cultural impact.

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A growth marketing agency that believes in the power of brand to drive conversion – not the other way around.

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An Emmy award-winning production company that makes stuff worth watching.

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How We Work

What unfolds when our brains sync with yours? Structure, flexibility and a whole lot of magic. To deliver quality creative, we’ll learn how to collaborate effectively on each unique project. We’re as proud of our team as we are of the work we put out into the world. Here’s a look at our approach: 

Across Time Zones
No A**holes
Meeting Free Fridays
Our Team is Your Team
We're All Creatives
We're Not Just Creatives
SERVICES

We’re a versatile and nimble team that approaches creative projects with creative solutions. 

Every project at Brains is a unique journey. We collaborate closely with each client, shaping our services around your specific goals and the impact you're looking to achieve. Here's a snapshot of the areas we commonly explore together. Remember, we understand that modern brands have unique and evolving needs, so our services are designed to adjust accordingly.

Every project at Brains is a unique journey. We collaborate closely with each client, shaping our services around your specific goals and the impact you're looking to achieve. Here's a snapshot of the areas we commonly explore together. Remember, we understand that modern brands have unique and evolving needs, so our services are designed to adjust accordingly.

Launch
(Where Ideas Take Flight)
/
Naming + Research
/
Visual + Verbal Identity
/
Brand Strategy
/
Go-to-Market Strategy
/
Packaging + Product Development
Build
(Where Ideas Gain Momentum)
/
Social + Digital Strategy
/
Creator + Influencer Strategy / Management
/
Content Production
/
Retail + Channel Support
/
Web Design & Development
Grow
(Where Ideas Flourish and Expand)
/
Creative Development
/
Integrated Campaigns
/
Digital + Experiential Activations
/
Brand Evolutions

innovate

Transform
(Where Ideas Evolve and Redefine)
/
Organizational Vision + Goal-Setting
/
Business Design + Roadmapping
/
Culture + Values Evolution
/
Business Concepting
/
Transformation + Organizational Change

We work side by side with our colleagues at Mass Culture who are experts at Media Planning and Performance Marketing.

mass culture

How We Work

What unfolds when our brains sync with yours? Structure, flexibility and a whole lot of magic. To deliver quality creative, we’ll learn how to collaborate effectively on each unique project. We’re as proud of our team as we are of the work we put out into the world. Here’s a look at our approach: 

across time zones

We have team members from EST to PST and everything in between to meet your team's needs no matter where you are (yup, even international).

No A**holes

We’re not a**holes and we don’t suffer a**holes. Life is just too short to work that way.

meeting free fridays

We don’t meet on Fridays. Why? Because flow matters. We reserve this time to allow our team to dig deep on transformative creative for greater impact.

our team is your team

From the jump, we’re your extended workbench. We want to see you win just as much as you do. We immerse ourselves in your brand and world to work with you on what’s truly best for your team.

we're all creatives

We're a group of subject matter experts with big, bold ideas, regardless of title. Our team approaches each project with a fresh perspective to devise unexpected, creative solutions.

we're not just creatives

We’re collectors, chefs, parents, musicians, poets, florists, film buffs, and animal lovers who happen to look at the world a little differently. We seek inspiration in our day-to-day and bring all that back into our work.

Recent collaborations

Explore some of our recent collaborations, where we've teamed up with a variety of brands to transform creative visions into reality. These partnerships exemplify our dedication to crafting innovative solutions and achieving meaningful impact.

hello bello

Brand incubator Launched.LA and celebrity co-founders Kristen Bell and Dax Shepard approached us to help them create a new, natural line of baby products. It would be sold as a retailer exclusive, along with a direct-to-consumer offering at HelloBello.com. In two years, we became the number one DTC diaper bundling brand, reached ~$200MM L52 Weeks Total MULO + DTC, were awarded Good Housekeeping’s #1 diaper, and our brand work was also awarded the Gold trophy for best strategic or creative development of a new brand from Transform Awards North America.

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hanx

Together, with Tom Hanks and CAA’s Global Client Strategy division, we brought Hanx For Our Troops to life. Brains owned all branding, packaging web design and creative direction for the project. Since its 2022 holiday launch, we’ve increased the brand's social media presence to over 20K followers.

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tonies

After gaining popularity in Europe, tonies set their sights on the US and hired Brains to guide strategy for the American brand launch in 2020. From in-store displays to an immersive takeover activation at FAO Schwarz at 30 Rockefeller, our whimsical design and strategy resulted in over $150MM in US revenue and 40% increase in annual purchases. We collaborated again in 2023 to develop their Discover Imagination campaign, an endeavor that took us back to our own childhoods.

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muu

In collaboration with founder Janice Gott, we created a world around a product that surprisingly didn’t exist–a discreet and mobile breast pump. At launch, muu was featured in Forbes and heralded by the likes of Meghan Trainor, Mandy Moore, Lauren Kennedy, Ashley Tisdale and What’s Gabby Cooking.

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