The tonies team came to us ahead of the global launch of Toniebox 2, their first major product release since the brand’s meteoric rise began in Germany in 2016. This was more than just a new release—it was a milestone moment to celebrate how far the brand had come and introduce an entirely new way to play to its incredible community. With expanded features like Tonieplay and a design built for both younger and older kids, the next generation of Toniebox called for a big, multi-channel launch. From announcement videos and explainer content to website, point-of-sale, tutorials, social, and OOH, we helped bring the next chapter of tonies to little listeners around the world.
To show off all the new ways to play, we teamed up with director Jimmy Marble to create a series of playful explainer videos. With magnetic characters (on and off the box), a brand-new light ring, and big-kid energy, each film gives a glimpse into the kind of play that only the Toniebox 2 can unlock.
