The tonies team came to us ahead of the global launch of Toniebox 2 to bring their new brand platform—Where will listening take you?—to life. Centered on the everyday moments where listening sparks growth, the global campaign unfolded through a series of vignettes and OOH that celebrated the soft skills Toniebox helps nurture: from Independence to Imagination, Sweet Dreams to First Words, and Friendship to Teamwork.
Directed by Emmy-nominated filmmaker Goh Iromoto, each spot was crafted to capture the quiet magic of a child finding their way—and the power of a little box that helps them get there.