Access to mental health care is at a breaking point. 169 million Americans live in areas with a shortage of mental health providers, and those with access often face sky-high costs and months-long waitlists for therapy. Meanwhile, millions of people are struggling with addiction, anxiety, and life’s biggest challenges—without a clear path to support.
The team behind Fello saw an opportunity to close this gap by creating a peer-to-peer support platform, where people seeking guidance could connect with those who have been through similar experiences. To bring this vision to life, Fello needed a strategic, scalable brand—one that felt credible, approachable, and built for long-term success.
Our work with Fello began long before the app hit the market. They partnered with BRAINS to conduct insight, name the product, and craft their brand identity, messaging, go-to-market strategy, and marketing execution—laying a foundation that would ultimately lead to a successful launch, major media coverage, and a $10.4M funding round.Together, we transformed an idea into a disruptive brand—and positioned Fello for long-term success.
Sometimes, the best support doesn’t come from a textbook or a therapist—it comes from someone who’s been there.
Fello is a community platform, reimagining the ways humans can support one another.
"This is not just another mental health app. We have built a platform for getting experience-based peer support where people can turn their most valuable and largely underutilized asset—their lived experience—into a superpower."
Even the most innovative ideas need a strong brand and strategic positioning to succed. That's where BRAINS came in.
From insight and naming to branding, messaging, and go-to-market execution, BRAINS built a rock-solid foundation that enabled Fello to:
Together, we transformed Fello from an idea into a disruptive brand—one that's now reshaping the mental health landscape.
